Book Description

In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow.

Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them.

In this new edition, you’ll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout.

• Provides an essential source for user interface design rules and how, when, and why to apply them
• Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others
• Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures
• Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout

Table of Contents
Chapter 1. Our Perception is Biased
Chapter 2. Our Vision is Optimized to See Structure
Chapter 3. We Seek and Use Visual Structure
Chapter 4. Our Color Vision is Limited
Chapter 5. Our Peripheral Vision is Poor
Chapter 6. Reading is Unnatural
Chapter 7. Our Attention is Limited; Our Memory is Imperfect
Chapter 8. Limits on Attention Shape Our Thought and Action
Chapter 9. Recognition is Easy; Recall is Hard
Chapter 10. Learning from Experience and Performing Learned Actions are Easy; Problem Solving and Calculation are Hard
Chapter 11. Many Factors Affect Learning
Chapter 12. Human Decision-Making is Rarely Rational
Chapter 13. Our Hand-Eye Coordination Follows Laws
Chapter 14. We Have Time Requirements

Book Details

• Paperback: 240 pages
• Publisher: Morgan Kaufmann; 2nd Edition (February 2014)
• Language: English
• ISBN-10: 0124079148
• ISBN-13: 978-0124079144

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