We Are Smarter Than Me

The Concept & The Process:

Over a million students, faculty and alumni of the Wharton School of the University of Pennsylvania and the MIT Sloan School of Management , as well as leaders, authors, and experts from the fields of management and technology were invited to contribute in a wiki-based community that coalesced at wearesmarter.org. Members were asked to develop and share their insights about why community approaches work or don't work when it comes to marketing, business development, distribution, and more, and what companies have to do to make them work better.

The goal of the project was to develop a book that addresses what other best-selling books on community have not. Wikinomics and The Wisdom of Crowds have identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds.

The Result: What You'll Read in the Book

WE ARE SMARTER THAN ME: How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector , Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds.

Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn’t, when you are building community into your decision making and business processes.

In We Are Smarter Than Me , you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You’ll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.